Published by Patrick on 20 Jul 2009
Wholesalers Communicating on Twitter
Manufacturers are increasingly using social media platforms like
Twitter to communicate with their customers in the public domain,
often revealing wholesale pricing structures that have traditionally
been kept secret. Indeed, the transparency of today’s information
economy is putting increasing pressure on businesses that act as
middlemen between suppliers and endusers. Rather than fight the
inevitable, these distributors need to add value to the finished
product, justifying their margins. Attempts to restrict communication
only bolster the rewards for those who continue to do so.
